For the majority of businesses in the digital era, an effective website is non-negotiable.
Your website is your showcase for your products and services: it needs to be up to date and always accessible, promoting your business to potential customers and encouraging them to stay for long enough to place an order or sign up to your newsletter.
For the best results, your website needs to be developed and designed by a professional design team, but that doesn’t mean that you can just stand back and allow them to do as they choose. Neither does it mean that you should micro-manage every little detail – nobody works to the best of their ability with somebody watching over their shoulder!
It’s a fine line, so how do you go about building the best possible relationship with your web designers?
Prepare in Advance
Before your web designers take the first steps towards creating your perfect business website, they need to have a strong understanding of what you hope to achieve. Are you building up a database of potential customers for email marketing purposes? Do you want to increase sales? Are you trying to raise your business profile?
Save time right from the outset by having a clear idea of what you want your website to do for your business. Define your target market, provide current sales figures and have a clear idea of who you are hoping to attract. The more information that you can provide at this stage, the greater the chances of success.
Keep in Contact
Whether you are looking for web design in Kingston, Knightsbridge or Knutsford, there’s no excuse for failing to answer questions and queries from your design team.
It’s not good enough to provide an initial brief and then just leave them to get on with it. And many web designers complain that their clients fail to respond to emails and phone calls, leaving them unable to progress with the work in hand.
You don’t need to email or phone every single day, but staying in regular contact, and particularly answering queries as they arise, will help you to achieve the best possible outcome.
Remember That You Are Not Your Customer
It’s all too easy to lose sight of your objectives when you’re commissioning a new website. Maybe you love the color purple so much that you want to see lots of it included in your website design, or you’ve seen a new type of website navigation that you’d love to see included in your site.
In our own experience of creating high-quality web design in Kingston and throughout the UK, some website owners simply cannot differentiate between their own tastes and those of their target audience. It’s important to be flexible in your approach, allowing yourself to be guided where necessary. As experienced developers and designers, we know what will work best on your new website and what to avoid, so let yourself be guided in the right direction.